Sidney, NE: 
Conducted an Upstairs Downtown seminar to encourage the redevelopment of upper floors into compelling and income producing spaces.

Illinois Main Streets: 
Conducted three Upstairs Downtown seminars to encourage the redevelopment of upper floors in Illinois historic downtowns.

New Mexico Main Street: 
Keynote speaker at the Winter Leadership Network Meeting

Beyond Farmers Markets
Downtown's as Innovative Food Districts

  • Rock Island - February, 2014
  • Carbondale - April, 2014
  • Batavia - June, 2014.

Council Bluffs, IA: 
Provided Main Street Council Bluffs with strategic planning services related to organizational development and community consensus building


Carlsbad, CA: 
Provided an early assessment of public market opportunities in one of North Country's premiere beach communities.

Frankenmuth MI:  
Keynote speaker for the Frankenmuth MI Farmers Market Annual Dinner.

Madison, WI: 
Helped the City of Madison hone its public market RFP and build consensus with key stakeholders about a new public market concept.


Upstairs Downtown
Iowa Main Street
Colfax IA
January 2012

Downtown Middletown Business District
Board Retreat and Strategic Planning Session
Middletown, CT
January 2012


Michigan Family Farms Conference
Battle Creek, MI
Eastern Market and Food Hub Development in Michigan
January 2012

Oklahoma Main Street
Enid, OK
Revitalizing Downtown Special Events
November 2012


Dixon Springs Agriculture Center
Community Design Charrette Report
Golcounda, IL

Salisbury City Market
Feasibility Study
Salisbury, MD

Partial List of Clients

  • Connecticut Main Street Center
  • Michigan Main Street Center
  • Iowa Downtown Resource Center
  • Main Street Arkansas
  • The Partnership, Saskatoon, SK
  • Kansas Main Street
  • Illinois Main Street

Brand Identity

Vivian has participated in or led the brand identity process for a variety of businesses and destinations around the country. Clients include:

REVOLVE Detroit  view case study
Detroit, MI 
In tandem with Trent Design, Detroit & Rochester, MI

Historic Franklin  view case study
Franklin, MI 

Yorktown Center
Lombard, IL
In tandem with Cohn Marketing, Denver, CO 

Fort Wayne-Allen County Airport Authority
Fort Wayne, IN

In tandem with Catalyst Design, Fort Wayne, IN 

Olinger Wine & Spirits Distributors
Indianapolis, IN 
In tandem with Catalyst Design, Fort Wayne, IN